Welcome to the Club: Creating a social brand ambassadors club can give your...
Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your...
View ArticleWhen the Candidates Speak: Part 1 of a study in social media politics
Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election...
View ArticleTrick-or-Treating Your Way to Marketing Success
Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy....
View ArticleExploring Collections: Facebook is testing a big new e-commerce feature for...
Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can...
View Article5 Steps to Social Media Self-Regulation
Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to...
View ArticleDitching the Pre-Social Mentality in a Social Marketing World
Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race...
View ArticleSocial Media MERIT: 5 ways to justify social to the CEO
Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools,...
View ArticleSocial B2B Tips for the 3 Big Networks
If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard. I mean, it’s really hard. Much harder than social B2C. You know why?...
View Article4 Ways to Measure Social Media ROI with Gremln
Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The...
View ArticleLet Them Post: Why You Should Allow Your Employees to Use Social Media at Work
You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls...
View ArticleMake 2013 A Success! Get Your Social Media In Shape
We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal...
View ArticleCreating a Social Media Policy: Where to Begin?
Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little...
View Article10,000 Facebook Fans & Counting!
We recently reached 10,000 fans on our Facebook page – wow! We’re so thankful for the Gremln community that we’re offering a chance to win a Kindle Paperwhite! Visit our Facebook page to enter the...
View Article[Infographic] Mind Your Manners: Hashtag Etiquette with Gremln
Hashtags have evolved into one of the most social aspects in all of social networking – you can use them to join topic-specific chats, spread brand awareness, or promote a certain brand, product,...
View ArticleMission Control: A Gremln Company Update
It’s been a stellar year for Gremln – since launching an updated version of its social media platform in the spring of 2012, we’ve been hard at work creating a compliance toolkit to help regulated...
View ArticleGet Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media
The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute....
View ArticleGremln Customer Spotlight:Bank of Urbana
We love hearing how our customers are taking advantage of all that Gremln has to offer – so much so that we decided to share some of their experiences on our blog! We’re introducing Customer Spotlights...
View ArticleUpdate: Gremln Accounts Not Affected By Heartbleed
On Monday, April 7, a new vulnerability in OpenSSL version 1.0.1 called “Heartbleed” was announced. A security advisory was issued that detailed this serious vulnerability in the encryption...
View ArticleThe Loan Officer’s Guide to Social Media Strategy, Part 3: Tips for Twitter
In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you...
View ArticleSocial Listening – How to Learn from Your Customers with Social Media
Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social...
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